Snows Group Launches New Exeter Dealerships in Style

Exeter Couple Win Overnight Stay at Bovey Castle

The evening of Wednesday 18th January marked the grand opening of Snows Group’s new development in Exeter. The Lexus and Toyota marques are now represented in surroundings which befit their ethos: innovative hybrid vehicles housed in energy efficient showrooms.

The £6.5 million investment is part of Snows Group’s ongoing growth, with brand new facilities promising to provide an excellent customer experience for years to come. The Exeter community welcomed the new dealership last week, when staff, customers, and manufacturer representatives joined together to support its opening.

Phil Maddison and Alex Domone, Group Board Directors at Snows Group, welcomed guests to the showrooms and introduced Ewan Shepherd, Director at Lexus, and Mark Roden, Sales Director at Toyota GB. The latter gentlemen were responsible for unveiling the Lexus and Toyota plaques to officially mark the opening of the new site, a task they performed with gusto.

Snows Exeter Dealership Opening

​It was a fabulous evening of entertainment. Fantastic ice sculptures representing the Lexus and Toyota logos reflected the chill in the air outside, but everyone stayed warm within the new dealerships. Specifically built using environmentally friendly measures designed to conserve energy, the Exeter site represents Snows Group’s dedication to its Corporate Social Responsibility.

Refreshments were on hand thanks to Ottery St Mary based restaurant and caterer Rusty Pig, which provided sumptuous canapés such as celeriac and burnt leek frittata, warm chorizo rolls, and the legendary Rusty Pig charcuterie. Plus, La Femme Magicienne and Harmony Barbershop Quartet expertly entertained the guests as they explored the new showrooms.

Snows Exeter Dealership Opening
Snows Exeter Dealership Opening
Snows Exeter Dealership Opening
Snows Exeter Dealership Opening

.In an exciting twist, Snows Group Board Directors Phil Maddison and Alex Domone declared that the first guest to purchase a vehicle from both Lexus and Toyota Exeter would receive an overnight stay for two at luxury venue Bovey Castle, with a three course dinner and a full English breakfast. Plus, £150 spending money would be included to enjoy a game of golf or spa treatments.

Snows Toyota Exeter is delighted to announce that their lucky winner has been found! On Monday 23rd January, Mr and Mrs Kingdon purchased a brand new 17-plate Toyota RAV4 Hybrid from Trainee Sales Executive Ali Moore. Their RAV4 will feature Toyota Touch® 2 and a Smart Entry system, and is due for delivery in March, so they’re just in time to beat the change in Vehicle Excise Duty.

Snows Happy Customers

Snows Group’s Phil Maddison stated, “It was lovely to see Exeter’s community coming out to support the opening of the new dealerships. I’m delighted to hear that Mr and Mrs Kingdon have purchased a vehicle after attending the event, and I’m positive that their RAV4 Hybrid will be a joy to drive for a long time to come. It will be perfect for exploring Dartmoor during their stay at Bovey Castle!”

It’s no surprise that the Kingdons were inspired to purchase their new RAV4 Hybrid; centre stage throughout the evening were Lexus and Toyota vehicles, which starred as marvellous showpieces. Luxury abounded in the Lexus showroom, where the manufacturer’s CT, NX, and RX models were on display. All available with a dynamic hybrid powertrain, these vehicles represent the height of sophistication, combining luxury with advanced technology to create driving pleasure.

Meanwhile, Toyota’s showroom was graced by the infamously durable Top Gear Hilux, which was driven by Jeremy Clarkson and James May during the Hilux Arctic Challenge. The Hilux was joined by Toyota’s brand new C-HR, which comes with all the technology you’d expect, including a reversing camera and Toyota Safety Sense. Under its sleek body sits either a petrol or a petrol hybrid engine, designed to create the optimum driving experience.

Photographer Chris Allen captured the launch, with images which truly encapsulate the essence of Snows Group’s new development. But for those parties who just can’t get enough, further information can be found about Lexus and Toyota vehicles at your local Snows Group dealership or online here.

Snows Group extends its thanks to everyone who came to the event… and particularly to Mr and Mrs Edgcum, who had returned from their holiday in Tenerife a mere hour beforehand! The Group hopes all its guests had a wonderful evening, and looks forward to a long future in Exeter. And don’t forget – if you’re a Lexus customer who attended the launch night, there’s still time to win that mini break at Bovey Castle!


Snows Group has 33 dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Charlotte Saunders

Please contact Sophie Taylor using Sophie.Taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries.