Snows Group Acquires Citroën, DS, and Peugeot Brands in Basingstoke

Snows Group is delighted to report that it is now the largest motor dealer in Basingstoke, having taken on the Citroën, DS, and Peugeot brands.

Snows Group Basingstoke

Following the recent administration of City Motor Holdings, Snows Group – which already has a presence in the town with KIA and Volvo – has purchased the dealerships with the full support of the manufacturers. This brings the Group’s total number of dealerships up to thirty-four located across the South and South West, and follows the news of Snows Group’s most recent acquisition of SEAT Yeovil back in September. The company now represents thirteen different marques.

Heading up the move, Group Board Director Neil McCue stated, ‘Snows Group representatives have visited the Basingstoke sites several times over recent weeks to ensure that we put our best foot forward for employees and customers alike, and we are pleased to have the opportunity to deliver the Group’s expertise to a wider community. This latest acquisition represents a continuation of our key objectives; that is, to grow our network of dealerships across the South and South West so that we can provide greater choice, and therefore a better experience, to our customers’.


The dealerships will now trade as Snows Citroën, Snows DS, and Snows Peugeot. They are conveniently located at the same industrial park as the Group’s existing KIA and Volvo franchises in Houndmills, meaning that for customers, choosing a car is easier than ever. The dealerships will continue to offer the full range of new and used cars, in addition to servicing, parts, and assistance for businesses looking to operate a fleet.

Existing Citroën, DS, and Peugeot customers will be contacted by Snows Group shortly regarding the change of ownership. The Group looks forward to welcoming both new and existing customers through its doors, but to find out more about the company in the meantime, please click here.

Neil McCue, Group Board Director at Snows, will have overall responsibility for the new sites.


Snows Group has 34 dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Charlotte Saunders

Please contact Sophie Taylor using Sophie.Taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries.