Snows Motor Group is excited to announce the launch of our brand new Snows Suzuki dealership based in Basingstoke, Hampshire!

On Tuesday 1st August 2017, the doors will be opening up to a brand new dealership full of fantastic new Suzuki models, an enthusiastic team of staff and a theme that everyone can enjoy - the beach!

Since Suzuki inherited the Snows Group name in April last year, the business has seen success after success. The first Snows Suzuki showroom was launched in Poole, Dorset in the same location as our SEAT Poole dealership. This was the start of a brand new range of exciting models to join the Snows family, all with their own individual personalities to be explored by visitors and customers in the South. Snows Motor Group are now thrilled to announce another new Suzuki showroom to be opening soon in Basingstoke, Hampshire!

This brand new Basingstoke dealership will officially be selling the full range of latest Suzuki cars from 1st August in the town’s Houndmills Industrial Estate. Models include the Celerio, New Ignis, New Swift, Baleno, Baleno SHVS, Jimny, Vitara, Vitara S and the new SX4 S-Cross. One half of the showroom on Brunel Road is being fitted out with Suzuki 'beach' branding in readiness for the official launch, model displays and test drives. The other half is occupied by Snows Kia Basingstoke, where Snows have been trading Kia vehicles for more than 6 years.

Adam Lawrence, Snows Group Franchise Manager, said: “With six franchises, and now well established, Snows is the largest automotive retailer in Basingstoke. An opportunity arose for us to sell new Suzuki cars from our location and we are familiar with the marque, which makes practical, economical small cars to well-equipped and capable 4X4s, because we operate Snows Suzuki Poole in Dorset. Comprising 24 of us at Brunel Road, the Snows team look forward to giving Suzuki customers a warm welcome and providing an exemplary sales service.”

He added: “This is our second Suzuki dealership after a fabulous year with the marque in Poole and now, with the addition of Basingstoke, we’ve doubled representation.”

If you are interested in finding out more about the brand new Snows Suzuki dealership and want to get involved with the launch, contact us directly or make an enquiry and a member of staff will get back to you as soon as possible.


Snows Group’s first ever Suzuki dealership is located in Poole, Dorset, and promises to deliver all the fun of this fantastic marque. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using Sophie.Taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries.​

Posted on 19/07/2017