The latest model to be launched by Toyota holds 25 years of significance. The new Auris Hybrid GB25 is on its way.

What better way to celebrate a remarkable 25 years of building Toyota cars in the UK than delivering the perfect example of what Toyota do best...




It's hard to think that quarter of a century ago, Toyota built their first car in Britain and introduced to the UK exactly what this brand is about. Now a well known and respectable car manufacturer, Toyota have benefited from billions of pounds of investment and delivered more than four million vehicles to customers in the UK, Europe and beyond.

Snows Toyota are proud to represent such a prestigious name and the quality cars that are constantly produced, as well as the firm business principle that guarantees professional and attentive customer service. We are now excited to celebrate this landmark anniversary by introducing the special limited edition of the Toyota Auris Hybrid. A latest car model that is proudly powered by an engine made in Deeside, North Wales.

The new Auris Hybrid GB25 promises to be a complete individual and very different from the original. The previous investments over the years have been towards new vehicle and production technologies, skills training and pioneering environmental ways of working, will all be showcased in this latest model. Toyota Manufacturing UK (TMUK) was actually the first European manufacturing centre to produce a hybrid vehicle and engine with the first generation Auris Hybrid - a main reason why the upgraded and personalised GB25 version is even more meaningful.


With one goal in mind - to represent the absolute best of Toyota's UK manufacturing - the special edition GB25 is set out to be a true one of a kind. This stylish and spacious compact hatchback will offer a smooth and efficient performance with a quiet yet impressive engine. Introducing the latest generation petrol-electric hybrid powertrain.

Sticking to its roots, the new model will also feature the distinctive bi-tone exterior paint finish, combining a contrasting black roof, front grille and door mirror casings. There is also the gorgeous selection of bodywork colours to choose from, such as Tokyo Red, Pearl White or Aspen Grey.

This will be a car that truely stands out from the crowd, as it proudly sports a "25 years building in Britain" badge to commemorate this landmark occasion.

In true Toyota style, exceptional engineering and manufacturing runs through every detail of the new Auris Hybrid GB25, with a polished interior that accommodates smart black leather upholstery with a quilted finish and contrast silver stitching. Innovative, modern and state of the art technology has long been expected in every Toyota model released, and this special edition is no different. Featuring the Toyota Touch 2 multimedia system with a 7" touchscreen, six-speaker audio system with DAB, Bluetooth, rear view camera and many more functions to explore. Over 25 years, Toyota have held the principle of protecting their passengers by insuring reliable and contemporary safety standards with the Toyota Safety Sense package. Providing active systems such as Pre-Crash Safety with autonomous emergency braking, Automatic High Beam for headlights, Road Sign Assist and Lane Departure Warning, all to be included in the brand new Toyota Auris Hybrid GB25.

Snows Toyota are excited to be getting involved with the anniversary plans and are looking forward to experiencing what promises to be a very special Hybrid, on sale from 1st July.

To find out more about the exclusive new Toyota Auris Hybrid, you can contact your local Snows Toyota dealership, or simply fill in an enquiry form to receive further information as soon as possible.


Snows Group has seven Toyota dealerships in the South and South West, located in Exeter, Hedge End, Honiton, Paignton, Plymouth, Southampton, and Waterlooville. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using Sophie.Taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries

Posted on 23/06/2017