Snows Alfa Romeo is coming to Southampton...

Get ready for innovation, style and power. Snows Group are thrilled to announce our latest addition - the incredible Alfa Romeo. One of the most renowned Italian automotive brands around is soon to become our 35th franchised dealership in the South of England. Our Snows Alfa Romeo Southampton dealership is currently under development and will be fully open for business on 16th October 2017.

We couldn't wait to start welcoming both new and existing customers to a whole range of new models, so we opened up part of the new showroom ahead of the official opening! Our team of Alfa Romeo specialists are already prepared to provide their assistance, and offering test drives to anyone who is interested in a new Alfa Romeo.

Discover the full Alfa Romeo range, coming soon to Southampton...




The design of the All-New Alfa Romeo Giulia Quadrifoglio is dramatic in all the right places. With a strong identity that is truly unmissable, characterised by essential features, such as the iconic 'Trilobe' grille, the aggressive hood design and sleek sides enhanced with prominent belt lines. 

The All-New Alfa Romeo Giulia sports car owns pure Alfa DNA. Featuring, as standard, all the unmistakable qualities that makes this brand an Italian master. The sense of proportions, simplicity, precious surfaces and passionate handcrafting, not to mention one of the most recognisable faces in the automotive industry.

The Alfa Giulietta embodies the "Alfa Spirit". Including the traditional honeycomb grille and new front bumper, which reflects the legendary shape of the front trilobe. Iconic burnished headlights, satin chrome door handles, new bumper inserts and new oblique tailpipes provide those exquisite finishing touches. It's simply unmistakable.




The All-New Alfa Romeo Stelvio draws inspiration from the legendary mountain pass linking Italy to Switzerland, with 48 hairpins in quick succession. Never before has a car of this height appeared to have such energy, meaning that even before you get behind the wheel, the Alfa Romeo Stelvio is raising your pulse.

Introducing every passionate driver's dream - The Alfa Romeo 4C. A unique car, both in design and technology, created to excite the driver on the tracks as well as on the roads.​ Each element of the Alfa Romeo 4C's breath-taking looks has a specific aerodynamic function, which contributes to creating a down force to improve stability when reaching top speed.​ Also available in the fierce 4C Spider trim.

The style of the Alfa MiTo is designed to be unique and distinctive at first glance. It's the evolution of style, with the new trilobe grille, front bumper, and all-new Alfa MiTo badge. The satin headlight and tail light surrounds, 16" alloy wheels, body colour mirrors, sporty rear bumper and redesigned interior, are just a few features that give the MiTo such a unique personality. Available in Super, Speciale and Volace trims as well.

As well as offering the latest Alfa Romeo models, we will also provide Approved Used Cars and competitively priced Aftersales and maintenance services to our valued customers.

To find out more information about our brand new Snows Alfa Romeo dealership, or to book a test drive, you can contact us directly on 02380 522 511.