One of the leading motor names in West Sussex, has now recently been acquired by Snows Group. Portfield in Chichester, representing Citroën, Mazda and Peugeot, is the latest addition to Snows' expanding portfolio of franchised car dealerships across southern England.
What's more, a further Toyota franchise dealership is also being developed for the site. Along with the purchase also comes Portfield Part Exchange Centre at Shripney Road, Bognor Regis, which is 5.5 miles from the Chichester operations at Quarry Lane.
Chichester is being rebranded to Snows in the near future following the deal for an undisclosed sum. It becomes Snows Citroën, Snows Mazda and Snows Peugeot, while Bognor Regis will be our 10th specialist used car outlet under the banner Too Good to Auction.
As well as acquiring additional dealerships to existing franchises under the Snows name, we are also excited to take on a brand new motor brand, Mazda, as our 19th franchise marque.
Along with West Sussex, we proudly have a trading footprint in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey and Wiltshire. Employees in Chichester and Bognor Regis have been transferred to Snows to join our current team of 800 people.
Both Mazda and Peugeot franchises at Chichester focus on providing sales and after-sales maintenance and services. Peugeot is further represented by Snows in Basingstoke, Newbury and Romsey, making this the fourth addition to the franchise.
There is also an after-sales service for the Citroën brand; it is the third Citroën presence for Snows, with a franchise dealership in Basingstoke and an authorised service centre in Newbury.
With the new operations in Chichester and Bognor Regis, Snows now has 45 franchise dealerships, 10 specialist used car outlets and five manufacturer-approved repair centres,
Other recent acquisitions include our Fiat and Abarth dealership at Sarisbury Green, near Fareham in Hampshire, Peugeot and KIA dealerships at Newbury, Snows Fiat on the Isle of Wight, a newly built FCA brand centre at Millbrook, Southampton, and Snows Suzuki in Basingstoke.
Stephen Snow, Snows Group Chairman, said: “We have been keen to have a trading presence in Chichester for some time and an opportunity presented itself.
“The Portfield name, like Snows, is synonymous with quality and is regarded as one of the leading motor names in West Sussex. With the acquisition, we look forward to providing exemplary customer service to our new Citroën, Mazda and Peugeot customers in and around Chichester and the Portfield Part Exchange Centre customers in Bognor Regis. There are also exciting plans to bring a Toyota franchise to our new Chichester home.”
Snows Group has 45 franchised dealerships across the
South of England, stretching from Plymouth to Guildford, and including the Isle
of Wight. The Group prides itself on its reputation and dedication to
delivering excellent customer service, and is rewarded by the fact that over
half of its business comes from returning customers. With Snows Group, driving
becomes an experience, rather than a chore.
Author: Sophie Taylor
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Posted on 16/01/2018