The truth about how long we really keep our eyes on the road while we drive...

Due to eye-tracking technology, Peugeot have found that motorists take their eyes off the road 7% of the time while they're driving.

Peugeot have recently used eye-tracking technology in order to conduct research on where drivers are looking whilst they drive. The results showed that on average, motorists are taking their eyes off the road 7% of the time, equal to over two miles in a one hour journey whilst driving in urban traffic.

The french car manufacturer studied multiple drivers undertaking 25 identical six-mile journeys while wearing specialised glasses to analyse exactly where their eyes looked whilst driving a selection of compact SUV models.

It's fair to say the results were surprising, as they reveal that on average during a one hour drive at 30mph, drivers are keeping their eyes away from the road for a distance of over 3,350 meteres - equivalent to length of almost 32 football pitches!

The theory behind this research is to highlight the benefits of the Peugeot i-Cockpit® system, an innovative feature introduced to latest Peugeot models consisting of a smaller steering wheel and raised instrument panel, promoting less eye movement during driving.

This Peugeot study is extremely relevant in regards to present day drivers and incidents caused on the roads. In 2016, out of 1,455 fatal crashes in Britain that resulted in one or more deaths, the police recorded 397 incidences due to "failure to look" and a further 140 incidents were caused by driver in-vehicle distractions, distractions outside the vehicle and phone use.

In the new Peugeot 3008 SUV, the amount of time drivers had their eyes on the road improved from 93% to 95%, thanks to the innovative new Peugeot i-Cockpit® system. In addition to this, the positioning of the speedometer being in the eye line of the driver also meant that people checked their speed three times more often than in comparable SUV models.

The technology used in this research study were the Tobii Pro Glasses 2, which have six small cameras that specifically map where the retina of the driver is looking every 0.05 seconds. To keep the test fair, the driving route was carried out on a variety of roads, which incorporated a range of speed limits and road types.

Peugeot UK Managing Director, David Peel, said: “As the data shows, the i-Cockpit® system helps reduce the need for drivers to look away from the road, and by default enhance driving safety. Having all the critical information within their field of vision enables more information to be read easily and quickly. Importantly though, these findings highlight that we – the drivers – still need to play our part in road safety.”

What's more, the Peugeot i-Cockpit is also available in the all-new Peugeot 5008 SUV! You can find out more about the full Peugeot range and the innovative features included at your nearest​ Snows Peugeot dealership, today.

Our Snows Peugeot dealerships in Chichester, Basingstoke, Newbury and Romsey provide the full range of Peugeot models alongside a fantastic aftersales service and a vast array of approved used vehicles. Snows Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using or 02380 707750 with all press enquiries.

Posted on 08/02/2018