Among the celebrations, there was a touching tribute made at the Car Dealer Used Car Awards 2017...

Snows Group were humbled by the dedication made to our late founder, Geoff Snow, who received the 'Lifetime Achievement' Award on 27th November 2017.



Hundreds of motor trade professionals have paid tribute to our late founder, Geoff Snow, a man who we continue to proudly bear his surname on dozens of our franchises across the South of England.

Influential members of the motor trade stood up to applaud the memory of Geoff Snow of Snows Motor Group, one of UK’s leading independent motor retailers, at the Car Dealer Magazine Used Car Awards in London.

Geoff, who passed away peacefully in August, aged 85, was posthumously awarded Lifetime Achievement in a category sponsored by motor trade insurance brokers Aston Scott.

Hosted by TV’s Wheeler Dealers Mike Brewer, the awards event by Car Dealer Magazine took place on November 27th at The Brewery in central London.

Geoff, who lived in Romsey, retired in 2007, with Stephen taking over as chairman of the group, which is headquartered at Snows House, Second Avenue, Millbrook, Southampton. Geoff’s funeral service took place at Romsey Abbey on September 22nd. Inscribed on the order of service were these words: “Love’s Last Gift – Remembrance.”

Geoff left behind his wife of 57 years, Joyce, three children, nine grandchildren and a great grandson.

Poignantly, his son, Stephen, was among a delegation from Snows to witness the award, with a photograph of a beaming Geoff shown on the stage screen.

Our group chairman, Stephen Snow, said: “It was an incredibly touching tribute from the industry my father loved and served since he entered the retail motor market 38 years ago in Southampton. I cannot put into words how much this posthumous commendation means not only to my family and me but to all of the Snows staff as well.

“As I said at the time of my father’s passing, his legacy very much lives on in the company name and the pioneering culture he instigated and oversaw with his trademark driving spirit, with exemplary customer service at the heart of everything.”

Stephen was joined by family as well as colleagues from Snows, including Mark Trapani, Group Managing Director, Neil McCue, Group Board Director, Shawn Gates, Group Finance Director and Allen Scott, Group Marketing and Communications Director.

Snows was originally established by Geoff 55 years ago, in 1962, as an office supplies company in Southampton.

It was Snows Business Forms, a print manufacturing company he founded, which opened Geoff’s eyes up to the motor retail market.

The firm, which operates from a 27,000 sq ft facility in Millbrook, Southampton, and has been trading for more than 40 years, supplies more than 20 of the UK’s largest motor manufacturers, along with around 10,000 commercial customers.

In 1979 he invested in St James’ Toyota Centre in Southampton, the first full introduction to the retail motor trade, with various franchise deals following.

Snows now represents the automotive brands of Abarth, Alfa Romeo, BMW, Citroën, DS, Fiat, Jeep, Kia, Lexus, Lotus, MINI, Peugeot, SEAT, Suzuki, Toyota, Volkswagen Commercial and Volvo across 42 franchise dealerships in Berkshire, Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey and Wiltshire. Not to mention, we also provide nine Too Good to Auction used car outlets.


Snows Group has 42 dealerships across the South of England, stretching from Plymouth to Guildford, and including the Isle of Wight. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Ron Wain using ron.wain@deepsouthmedia.co.uk or 07824 355523 with all press enquiries.

Posted on 30/11/2017