Get ready for the official launch of Volvo's brand-new creation, the Volvo XC40, at Snows Volvo dealerships

The all-new and highly anticipated Volvo XC40 is finally being unveiled in what promises to be an exciting evening with a UK-wide prize draw in store...



Volvo’s new XC40 premium compact SUV will be unveiled in Snows Volvo showrooms in Southampton and Winchester next week on Thursday 22 February at an exclusive launch event.

This exclusive evening will also include a UK-wide prize draw, in which one person will win a new XC40 on the night!

The event is the first time the award-winning XC40 will be seen in showrooms, and attendees to this Snows Volvo event will be entered into a nationwide prize draw to win a new XC40 (prize draw spaces are limited). The winner will be announced on the evening and will be one of the first people in the UK to take delivery of the brand-new model.

Anyone who wants to come along to the launch event, which takes place from 17:30 to 21:30 on 22 February, can register at www.xc40event.co.uk

Thousands of guests are expected through the doors of 96 Volvo retailers nationwide on the night, to witness what has become one highly anticipated SUV.

One lucky guest at each Snows Volvo event will also win a high-end Harman Kardon home music system. Audio specialist Harman Kardon provides the range-topping sound system in the Volvo XC40, which includes high-quality music streaming on the move.

Neil McCue, at Snows Southampton, said: “This will be the first chance for customers to see the car in our showroom, and the fact that one guest will win a new XC40 that night adds to the excitement. It is set to be a fantastic evening and we are looking forward to welcoming loyal customers and those who may not have considered a Volvo in the past.

“The new XC40 is a stunning car that brings new levels of desirability, design confidence and interior usability to the premium compact SUV class. We wanted a launch evening that really did the vehicle justice, and we are confident that guests will be queueing up to book an XC40 test drive.”

The striking XC40 is Volvo’s first ever premium compact SUV, and has already been crowned What Car? Car of the Year 2018, just four months after it went on sale. With prices starting at £27,905, the new XC40 features much of the advanced connectivity, entertainment and safety technology found on Volvo’s larger XC60, S90, V90 and XC90 models.

The first XC40s on UK roads will be the powerful yet efficient T5 petrol and D4 diesel versions, both of which are in lavish First Edition specification and come with all-wheel drive and an eight-speed automatic gearbox.

For more information on the new Volvo XC40, you can visit your nearest Snows Vovlo dealership in Southampton or Winchester or make an online enquiry to receive further details.


Snows Group has four Volvo dealerships located in Basingstoke, Salisbury, Southampton, and Winchester. The Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows Group, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using sophie.taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries.

Posted on 14/02/2018