European Car of the Year is awarded to...

The newly launched Peugeot 3008 SUV proudly wins the 2017 title.

The all-new Peugeot certainly set out to impress in this years award for the 'European Car of the Year' which was presented by 58 jounalists from 22 countries. The 3008 SUV was recently released at the start of the year and Snows Peugeot are very proud that it has achieved this well deserved recognition.

On March 7th 2017 the Geneva International Motor Show was launched and offered a 360 degree live experience like no other. This highly anticipated event exhibited brand new and exclusive reveals of the latest models for a wide range of established car brands.

The Peugeot 3008 SUV stood out from the crowd and won over the judging panel with its "combination of style, interior design and performance". This vehicle has already won 20 other prizes since its launch at the start of 2017 proving what an impressive car Peugeot have created. The company are well known to succeed and this is not the first time they have won 'Car of the Year' - in fact this will be the fifth Peugeot vehicle with the title!

Majoring in technology, some of the notable features that the 3008 SUV can offer its drivers includes a number of driving aids, compact multi function steering wheel, 12.3" head-up digital instrument display and touchscreen. The whole interior layout is sleek and stylish, keeping up the attractive reputation of Peugeot and the quality of their cars. When driving this vehicle, you are introduced to a more intuitive and engaging driving experience which is what the international judging panel found so unique.

Jean-Philippe Imparato, CEO of the Peugeot brand, commented: “I am particularly proud and very pleased that the all-new PEUGEOT 3008 SUV has just won the 2017 ‘Car of the Year’ prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.”

If you're interested in finding out more and getting involved with the new offers that we have, you can contact us directly here.


Snows Peugeot Romsey joined Snows Group in 2012 and provides the full range of Peugeot models alongside a fantastic aftersales service and a vast array of approved used vehicles. Snows Group prides itself on its reputation and dedication to delivering excellent customer service, and is rewarded by the fact that over half of its business comes from returning customers. With Snows, driving becomes an experience, rather than a chore.

Author: Sophie Taylor

Please contact Sophie Taylor using Sophie.Taylor@snowsgroup.co.uk or 02380 707750 with all press enquiries.